H.J. Heinz 1996 Annual Report
To most of the world, H.J. Heinz means ketchup. Many people are not aware that Heinz also owns Weight Watchers, Starkist Tuna, or Ore-Ida Potatoes, to name a few of their brands. The 1996 report—the 20th designed by Bennett Robi—nson, RKC!'s design directorhighlights all six global Heinz categories. It says loudly and clearly that Heinz is much more than just ketchup!